Photo of Emanuel de Freitas

Digital and Web Expert

Hi, I am an award winning digital manager building websites and interactives for all audiences

15 years in website development and design. My passion is creating digital products that are accessible to all.

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Most Recent Work

Creating an award winning exhibition microsite Hold Still

photo of Hold Still billboard at Waterloo in London

Working closely with the digital team at Kensington Palace I produce a website which included a competition submission form enabling people of all ages to submit a photographic portrait, taken in a six-week period during May and June. Over 31,000 submissions were received from across the country, with entrants ranging from 4 to 75 years-old. From these, a panel of judges selected 100 portraits. I then created a website to showcase these photos for the world to explore.

The microsite won the best use of digital from the Museums and Heritage awards 2020.

Explore the Microsite

Creating, managing and updating award winning exhibitions for the National Portrait Gallery

The last two years have seen a surge in online exhibitions as museums and galleries pivot to digital first, I have been exploring what particular digital exhibition models are more successful at engaging audiences. We have experimented with different forms of online engagement during closure, building microsites with Kensington Palace such as Hold Still, working with teams across the Gallery to build a microsite with a digital rendering of the physical BP Portrait Award, and in this talk I share what we as a team/department have learned.

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Day in the life as a Digital Manager

During this period I worked on a number of projects including the award winning Hold Still, Taylor Wessing Photographic Portrait Prize 2021, learning resources developed for families, making the gallery's collection IIIF, continuing the What's On programme across the world and making sure the website is cookie compliant while commissioning a digital agency to user test the website.

Explore the Website

Creating, designing and project managing a brand new template

Screenshot of a banner on London Metropolitan University website course page

My first task as a digital manager at London Met University was to create a brand new course page template with an external agency, the web team in ITS and the Marketing team. The sole focus of this project was to increase conversion and generate leads. My main focus was to make the page SEO friendly while hyperfocusing on accessibility. We also took feedback from our current students using research we had gathered from the website to build this template. Later on I would work to make sure we deployed a course schema for each course they these could be easily found in search engines. Each course template has a writen meta description and we reused all ready created content such as course videos, student testimonials and students work to to give a rich experience. We ran campaigns which would present users with a unique phone number which would allow us to track our retargeting ads attribution traffic to ensure cost of investment.

Explore the course template

About me

A highly technical multi skilled hands-on digital manager with exceptional skills in HTML, CSS, and accessibility with a strong ethos of analytically based decisions when creating digital products, with a proven ability in managing large scale websites. Exceptional at planning and managing websites to increase audience engagement, using both technical and non-technical skills to produce websites that fit both user and business requirements. Happy working to tight deadlines with a high degree of accountability and decision making responsibility who thrives under pressure. An excellent communicator who enjoys bouncing ideas of others and being part of a team but also a problem solver who is more than adequate working independently. A Passion for digital design and making everything function and work beautifully.

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